Advertising through search engines can be an effective way to get more traffic on your website and make money (Search Engine Marketing) is the process of using paid ads on search engine result pages (SERPs) to advertise your website. Search engines use a bidding system, where advertisers bid on the keywords they think will bring them the most traffic. SEM will be a great tool to help you generate new leads, as your ads will appear on top of SERP listings where relevant searches are done by users

Steps to building an effective search engine marketing strategy

Search engine marketing is highly targeted, and it drives traffic to your website where you can get hard-to-find leads. It is incredibly effective. In fact, a recent study by Conductor found that 56% of clicks from search engine marketing ads come from mobile devices

Choose the right keyword Keyword Intent

In this step, we choose the keywords that will form the basis for all of our future marketing efforts because they tell you how easy it is to find your business. The choice of keywords will also determine the degree of success of your ads and the amount of revenue they generate. Some keywords perform better than others and can be subject to change based on the level of competition in your industry and the average PPC - Pay Per Click. For this reason, we must explore as many options as possible in order to discover which keywords have the highest probability of success in terms of satisfying consumer needs and perceiving them as valuable.

PPC search engine marketing is primarily based on creating and managing a well-structured keyword search campaign - a necessary starting point for building your campaigns. The most popular keyword research tools will help you discover the best keywords to target with your ads, giving you a competitive advantage over competitors who don't optimize their campaigns with keywords.

Determining keyword size and competition

The two main variables in choosing keywords are size and competition. If no one is searching for your target keyword, you will not receive any results from your ads. At the same time, large competitive keywords with high volumes usually bring in lower profits. Google Keyword Planner does well here, as it can display monthly search volumes at different bid levels, giving you an idea of ​​how important it is to bid more aggressively on those keywords that have less competition but still have a decent traffic volume

Determine the cost of the keyword

You can determine the cost of your keyword by looking at the auction you placed for it, as well as its Quality Score. The higher quality ads are more likely to win first place (which means first listing on Google), and that means higher CPC for that keyword. The lower the quality of your competitors, and the lower your CPC, the more likely you are to appear in the first position because your competitor will not rank high enough to compete

Organizing the account structure and advertising campaign

The structure of a Google Ads account determines how campaigns, ad groups, ads, and other items within the account are created. This can have an impact on how efficiently your ads serve. A well-organized account will aim to be effective because it takes into account a number of factors when creating new campaigns. An ineffectively organized campaign can result in a low Quality Score and poor ad performance due to a lack of relevance between the ads and keywords used. The more you think about the account structure - from day one - the better your return will be in the end

There are several levels of organizing Google Ads campaigns

Google Ads offers several levels of management, each level dependent on the previous one: Advertising - a version that you choose to run when searching for a particular keyword. Keywords - the most important terms that users search for when they want your product. Ad group - groups of keywords with similar meanings that are grouped because they are closely related. Campaign - The highest level of organization in Google Ads. At each level, you can determine what works and what doesn't in terms of ad performance, how much money you spend on each ad, and which customers are most valuable to you so you can focus on them more easily while promoting your business

Writing an excellent marketing ad text

Your ad is more likely to succeed if it contains a headline that appeals to consumers. This can also help you determine if people are interested in the products or services offered. Apply a clear and accurate headline so that potential clients have a good understanding of what your business has to offer.

You've just finished choosing your keywords and writing a great description. It's time to design the first page that visitors see. This is your chance to shine! We are here to help every step of the way as you build your business and turn your website into a good investment