Why is video marketing an essential role in the content marketing process?
It's no secret that using video as part of your marketing is a must; However, many companies are still struggling to get started. YouTube is the largest search engine on the web, and with a little practice, you can use video to increase your ROI for marketing campaigns.
Higher performance and more efficiency
Using video in your marketing campaigns can be very effective. Video can be used to effectively tell stories, increase engagement, and convert sales. Using video to promote your products or content is more interesting and attractive than traditional text ads. People are more likely to watch a video than read an article when it comes to learning about something new, especially if it is introduced in character by a real person. People who watch videos will be more engaged with the brand because you are talking to them directly, not just pasting information on a website where they are free to scroll through without reading.
Increase conversion rates
As mentioned earlier, video marketing can have a huge impact on your conversion rate. The reason behind this is that videos are more attractive to customers than any other types of content. Video marketing increases online visibility by getting more viewers to view your content and share it with friends, family, and others across social media platforms. For example, more than 70% of marketers said they find it most effective when compared to any other digital marketing strategies. Video also helps to simplify the details of your product in order to make it easy for customers to understand which leads to more sales opportunities. 3- Optimize your site for search engines
Optimize your site for search engines
As you might not realize, video marketing is powerful! However, just any random video will not work, you need to do a proper job of it. Then, you can expect to see massive improvements in your search rankings as well as organic traffic. According to Comscore, adding a video to your site increases your chances of appearing on the first page of Google results by 53 times.
Better interaction
Video content, or visual information such as video and infographics, is key to increasing engagement. So, when you plan the types of social media posts for the coming months, think of a video where people are 10 times more likely to engage and share than other content like blogs or articles on social media. The powerful emotional appeal of a video can be very powerful in influencing decision makers within organizations, clients and audiences too - just like the individuals who share it on social media.
